销售促进

一个店铺的陈列设计，重点在于橱窗设计，而橱窗设计的重点，就在于怎样做出有创意的橱窗。商店橱窗既是门面总体装饰的组成部分，又是商店的第一展厅，它是以本店所经营销售的商品为主，巧用布景、道具，以背景画面装饰为衬托，配以合适的灯光、色彩和文字说明，是进行商品介绍和商品宣传的综合性广告艺术形式。橱窗的设计，首先要突出商品的特性，同时又能使橱窗布置和商品介绍符合消费者的一般心理行为，即让消费者看后有美感、舒适感，对商品有好感和向往心情。好的橱窗布置既可起到介绍商品，指导消费，促进销售的作用，又可成为商店门前吸引过往行人的艺术佳作。

Donna Karan /Spring 2012 RTW
The passions and obsessions of Donna Karan have been a guiding principle of every single thing that the designer has done since she started back in the eighties. Karan’s initial success was founded on the Seven Easy Pieces that she came up with, but now the aim of those—to help and empower women through easy to wear, easy to understand, easy to love clothes—has taken on more universal concerns; helping and empowering has taken a bigger, more dramatic narrative arc. So it is that with next spring’s collection we travel, courtesy of Karan, to Haiti, where she has been spending a lot of her time, throwing her energies into rebuilding communities there through initiatives that will foster the notion of exporting Haitian craftsmanship and artistry to the world. Karan always puts her money where her mouth is: Her Urban Zen store has carried quietly beautiful graphic mud-colored wraps made in Haiti, with the proceeds of the sales going to charities she supports there. Her spring, though, is all about her idea of the island, with, for instance, the pinwheel prints on full, draped cotton skirts inspired by the likes of Port-au-Prince artist Phillippe Dodard. It is, in essence, a paean to a land she has come to love.

That’s the back-story, so what about the clothes? And that’s where we return to the guiding impulse that led her to set up the company in the first place; fanciful notions don’t mean anything, Karan realizes, unless they’re grounded in reality. The more explicitly literal renderings of her theme aside, Karan drew, then, on Haiti to give her an earthy brown and bone-color palette (with the occasional flash of intense violet; purple is the accent color of spring 2012), and used it for clothes that spoke of ways to soften urban dressing, like a chic pale creamy white stretch cotton canvas dress that flatteringly draped at the neck, then narrowed, then let loose in controlled waves of volume. (It’s that silhouette that has emerged as marking out the dress of the season). Or she offered up a simple city uniform of organza shirts over gently undulating skirts worn with stretch band sandals on substantial flat-wedge heels. It’s the pieces in the Dodard-ian prints that are, though, the heart and soul of the collection. And with the surface of clothes having become so important thus far this season thanks to the endless, endless procession of prints on the runway, Karan’s passion for the source of her patterns means that hers go way, way deeper.
唐娜卡伦的激情和执着一直是每一件事情，因为她在80年代开始的设计师做了的指导原则。 Karan的初步成功，是成立的七，她来到达与轻松小品，但现在的人士，以帮助和授权通过简单的女性来穿，很容易理解，容易爱衣服更普遍的关注采取的有目的;帮助并授权采取了更大，更戏剧性的叙事弧线。因此，它是，明春的收集我们的旅游，礼貌的卡兰，海地，她??已支出了很多她的时间，投掷到重建通过倡议，从而促进出口海地工艺和艺术性，以概念的社区有她的能量世界。卡兰她的钱总是把她的嘴：她的城市禅店进行悄悄美丽的图形泥色包装海地，她支持有向慈善机构持续的销售所得。不过，她的春天，是所有关于她的岛屿的想法，用，例如，全面，身披棉裙灵感来自端口太子港王子喜欢的艺术家菲利普Dodard风车打印。它在本质上，她来爱土地的赞歌。

这是后面的故事，所以什么衣服呢？这也正是我们回报的指导性冲动，导致她的成立在首位的公司;奇特的概念没有任何意义，卡兰实现，除非他们立足于现实。她的主题预留更明确的文字渲染，卡兰提请，那么，对海地给她一种朴实的棕色和骨色调色板（激烈紫偶尔闪光;紫色是2012年春季的口音颜色），并用它为像一个别致的淡乳白色弹力棉帆布衣服flatteringly披在脖子上，发言的方式来软化城市敷料的衣服，然后再缩小，然后让松量控制波。 （它的标示出了本赛季的礼服出现的人影）。或她提供了一个简单的全市统一，透明硬纱衬衫，轻轻起伏舒展大量的*板楔跟鞋带凉鞋穿裙子。它的Dodard伊恩打印件，但是，集合的心脏和灵魂。与衣服表面变得如此重要，因此，本赛季至今感谢不已，在跑道上打印的无休止的**，Karan的激情意味着她图案的来源，她去的方法，方式更深。